SONY’S EASY-TO-USE ALPHA α380, α330 and α230 CAMERAS make it a breeze to step up from point-and-shoot digital still cameras to digital SLRs.

The α380, α330 and α230 DSLR models feature a smart graphical user interface (GUI) with on-screen Help Guide built-in. The intuitive control layout on these three models make them easy to operate single-handed. In addition, they are smaller, lighter, easier to use, and offer innovative expansion options not found in other systems.

The 10.2 megapixel α230 is the lightest and most compact camera in Sony’s Alpha range, at 15.9 ounces. The 10.2 megapixel α330 and the 14.2 megapixel α380 cameras are also smaller and lighter than their predecessors (the A300 and A350, respectively).

And, built into each is Sony’s SteadyShot INSIDE in-camera image stabilisation, so that blur due to camera shake can be minimised with every α-mount lens.

Sony’s Quick Autofocus (AF) Live View technology is featured in both the α330 and the α380. This means you can use the camera’s LCD screen as well as the optical viewfinder to compose your photos. Quick AF Live View avoids the focus delay common to other live view system by using a dedicated image sensor.

The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD screen that is easy to view, even in bright sunlight. The α380 and α330 models have tilt-screen LCDs so you can frame your subject despite angles that make sighting through the viewfinder all but impossible.

By combining Quick AF Live View and an adjustable LCD, you can frame the scene without holding the camera in front of your face. Parents, for example, can maintain eye-contact with their children to capture more natural expressions.

An HDMI terminal gives you the option to connect your camera to a compatible HDTV and play back your images in high definition quality (requires HDMI cable, sold separately). Additionally, BRAVIA Sync works with compatible Sony BRAVIA HDTVs to let you control camera playback using the tv’s remote (requires HDMI cable and BRAVIA Sync capable HDTV, sold separately).

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo, Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).

View specifications: α230
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View specifications: α330
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View specifications: α380
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Sony Alpha DSLR α230 
Specifications

Resolution
Effective: 10.2MP, Recorded: 10.8MP

Sensor
23.6×15.8mm APS-C format CCD sensor

File Formats
RAW, RAW+JPEG

Creative Colour Modes
Standard, Vivid, Portrait, Landscape, Night View, Sunset, & Black/White

Image Stabilization
Optical Image Stabilization (Sony SteadyShot INSIDE)

Crop Factor
1.5x

Lens Mount
Sony A lens, Minolta and Konica Minolta AF lens

Sensitivity
ISO 100-3200

Shutter Speeds
1/4000 second – 30 sec, bulb

Metering
TTL metering w/ 40-segment honeycomb-pattern SPC

Exposure Modes
Auto, Auto Flash Off, Program Auto, Aperture priority, Shutter priority, Manual

White Balance
Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash, Custom

Self Timer
Yes

Remote Control
Yes, (Not included)

Built-in Flash
Yes

Effective Flash Range
10 metres

External Flash Connection
Hot Shoe

Dedicated Flash System
Sony TTl Dedicated Flash System

Max Sync Speed
1/160 second

Built-in Memory
No

Memory Card Type
Memory Stick PRO Duo, SD and SDHC memory cards

Video Recording
No

Video Resolution
N/A

Video Clip Length
N/A

Audio Recording
No

Viewfinder Type
Fixed eye-level, penta-Dach-mirror

Viewfinder Coverage
95%

Display
2.7″ LCD

Connectivity
USB 2.0, HDMI mini connector (Type C)

System & Software Requirements
PC: Microsoft Windows 2000 Professional, XP SP2, Vista
Mac: OS X (v10.1.3) or later

Operating/Storage Temperature
Operating: 32 – 104°F (0 – 407°C)

Battery Type
NP-FH50 Li-ion

Dimensions
128 x 97 x 67.5mm

Weight
Body only: 452g

* Sony Alpha DSLR-A230 Camera Body
* NP-FM50H InfoLithium Rechargeable Battery
* BC-VH1 Battery Charger
* USB Cable
* Video Cable
* Shoulder Strap
* Eyepiece Cap
* Body Cap
* Accessory Shoe Cap
* Software CD-ROM
* User Guide
* 1 Year Australian Warranty

Sony Alpha DSLR α330 
Specifications

Resolution
Effective: 10.2MP, Recorded: 10.8MP

Sensor
23.6 x 15.8mm CCD

Bit Depth
12-Bit

File Formats
RAW, JPEG

Color Spaces
sRGB, Adobe RGB

Image Stabilization
Yes

Crop Factor
1.5x

Zoom
Manual Two-touch

Lens Mount
Sony a lens, Minolta and Konica Minolta AF lens

Focus Type
Auto and Manual

Focus Range
0.82′ (0.25m) – infinity

Sensitivity
ISO 100-3200

Shutter Speeds
1/4000 second – 30 sec, bulb

Metering
Multi-segment, Centre-weighted, Spot

Exposure Modes
Auto, Program, Aperture Priority, Shutter Priority, Manual, Scene

White Balance
Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash, Custom

Mirror Lock-Up
Yes

Burst Capability
Up to 2.5fps

Self Timer
Yes

Interval Recording
No

Remote Control
Yes (optional)

Built-in Flash
Yes

Effective Flash Range
Up to 16′ (5.1m)

External Flash Connection
Hot Shoe

Dedicated Flash System
Sony HVL Flash System

Max Sync Speed
1/160 sec

Built-in Memory
No

Memory Card Type
SD/SDHC, Memory Stick PRO Duo

Still Images per GB
RAW: 60
JPEG: High Res: 237

Video Recording
No

Video Resolution
N/A

Video Clip Length
N/A

Audio Recording
No

Viewfinder Type
Eye-level Penta-mirror

Viewfinder Coverage
95%

Display
2.7″ LCD

Connectivity
USB 2.0, HDMI (Type C)

System & Software Requirements
Windows XP (SP2), Vista
Mac OS X (10.1.3 or later)

Operating/Storage Temperature
Operating Temperature: 32-104°F/0-40°C

Battery Type
NP-FH50 Li-ion Battery

Power Adapter
Sony AC-PW10AM AC Adapter (optional)

Dimensions
5128 x 97 x 71.4mm

Weight
491g body only

What’s Included

* Sony Alpha DSLR-A330 Camera Body
* NP-FM50H InfoLithium Rechargeable Battery
* BC-VH1 Battery Charger
* USB Cable
* Video Cable
* Shoulder Strap
* Eyepiece Cap
* Body Cap
* Accessory Shoe Cap
* Software CD-ROM
* User Guide
* 1 Year Australian Warranty

Sony Alpha DSLR α380 
Specifications

Resolution
Effective: 14.2MP, Recorded: 14.9MP

Sensor
23.6 x 15.8mm APS-C format CCD sensor

File Formats
RAW, RAW+JPEG

Creative Colour Modes
Standard, Vivid, Portrait, Landscape, Night view, Sunset, & Black/White

Image Stabilization
Optical Image Stabilization (Sony SteadyShot INSIDE)

Crop Factor
1.5x

Sensitivity
ISO 100-3200

Shutter Speeds
1/4000 second – 30 sec, bulb

Metering
TTL metering w/ 40-segment honeycomb-pattern SPC

Exposure Modes
Auto, Auto Flash Off, Program Auto, Aperture priority, Shutter priority, Manual

White Balance
Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash, Custom

Self Timer
Yes

Remote Control
Yes, (Not included)

Built-in Flash
Yes

Effective Flash Range
10 metres

External Flash Connection
Hot Shoe

Dedicated Flash System
Sony TTl Dedicated Flash System

Max Sync Speed
1/160 second

Built-in Memory
No

Memory Card Type
Memory Stick PRO Duo, SD and SDHC memory cards

Still Images per GB
Not Specified By Manufacturer

Video Recording
No

Video Resolution
N/A

Video Clip Length
N/A

Audio Recording
No

Viewfinder Type
Fixed eye-level, penta-Dach-mirror

Viewfinder Coverage
95%

Display
2.7″ LCD

Connectivity
USB 2.0, HDMI mini connector (Type C)

System & Software Requirements
PC: Microsoft Windows 2000 Professional, XP SP2, Vista
Mac: OS X (v10.1.3) or later

Operating/Storage Temperature
Operating: 32 – 104°F (0 – 407°C)

Battery Type
NP-FH50 Li-ion

Power Adapter
Not Specified By Manufacturer

Dimensions
128 x 97 x 71.4mm

Weight
Body only: 491g

What’s Included

* Sony Alpha DSLR-A380 Camera Body
* NP-FM50H InfoLithium Rechargeable Battery
* BC-VH1 Battery Charger
* USB Cable
* Video Cable
* Shoulder Strap
* Eyepiece Cap
* Body Cap
* Accessory Shoe Cap
* Software CD-ROM
* User Guide
* 1 Year Australian Warranty

Popularity: 3%

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