Here we go again! Another year and another bag load of new “the best we have ever seen” point & shoots are about to hit the market.

Let’s quickly review the highlights of 2009 – Panasonic DMC-LX3 was a stand out, pity they didn’t make enough to service the demand. Nikon gave us the Coolpix S1000pj the one with the built in projector. I lost $100 on this camera. I bet that it would be the biggest selling camera of Xmas 2009. It hardly left a mark. Though I do believe it was simply before it’s time, so keep an eye on it. I still think it was the best “feature” in 2009. Then the daddy of them all was the Olympus Mju Tough 8000 This was probably the best marketed camera in 2009, the slobbery dog chewing away on it. My wife dropped our Canon IXUS into the pool at Xmas and was very happy about it. Why? I asked. Because I can get a Mju now! she said.

So onto 2010, and first out of the gate is the SONY Cyber-shot® Digital Camera TX7.

At first glance it looks nice, it looks well built and it looks classy (important that last one). Point & shoots are moving well and truly into the fashion accessory, iPhonesque arena.
On spec it has:

• 10.2 mega pixel camera… that’s good.
• It’s got a new sensor that will help in low light situations… that’s good too.
• It has a 4x zoom range of 25-100mm which is right in the sweet spot.
• It has a Burst Mode : Approx 10 fps at 10.2MP
• It measures in only at  97.8mm x 59.5mm x 17.5mm
• Touch screen to easily take and review photos (like the iPhone does)
• 1080i AVCHD Movie Mode

So there it is really. Of course there are a host of other features but I consider then standard now. It certainly looks good and I think it will sell well. It makes for a great replacement to an older point & shoot. It’s stylish, it’s easy to use and it will, well, just do the job for you in a typical Sony way!

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